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What’s inside the ebook?
- About Google Ads benchmarks
- Big picture behind the data
- What should be known
- Flexible budgets help compete
- The way customers search is changing rapidly
- Search campaigns’ new features showed highly effective ads
- 2023 Google Ads industry benchmarks
- Average click-through rate
- Average cost per click
- Average conversion rate
- Average cost per lead
- Recommended further read
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